Balihoo Secures Funding from Lacuna
Media Experts Building Specialized Search Engine for Advertising Industry
BOISE, Idaho – March 28th, 2007 - Balihoo Inc., a company building a specialized search engine
for media buyers, planners, and owners, announced today that it has raised funding in a transaction with Lacuna™, LLC. The funding round was completed in October, 2006.
Lacuna is a unique investment firm that provides portfolio companies with go-to-market experience in
addition to monetary assistance. Lacuna will offer Balihoo entrepreneurial, operational and strategic
expertise, as well as in-depth industry experience. Sandy Keziah, Lacuna's Chief Strategist, will
work closely with Balihoo as the company prepares for its market launch. Sandy is a marketing and
advertising industry veteran – he founded Kindred Keziah in 1995, one of the nation's premier brand
strategy firms, where he built an enviable client list to include Coca-Cola, Bank of America, and IBM.
"We are very excited to be involved with Balihoo at a time when they are poised to revolutionize the
media buying and planning industry," said Lacuna's Chief Strategist. Mr. Keziah continued, "We believe
the Balihoo solution will become an integral tool for media buyers and planners at companies of every size."
Lacuna's investment will be an integral part of Balihoo's launch to the broad media buying and planning
community. "Working with Lacuna has been an exceptional experience. The team brings a broad diversity of
backgrounds, skills sets and connections to the table. We believe that their expertise and involvement
will significantly accelerate the adoption of this ground-breaking solution throughout the media buying
and planning community," said Pete Gombert, Founder and CEO of Balihoo.
A limited product release for select advertising and media buying agencies is rolling out this spring
while a full product launch of Balihoo's highly anticipated web-based tool is expected in summer-2007.
More details on the company can be found at www.balihoo.com.
About Lacuna™
Lacuna™ is a new kind of venture fund focused on
providing Gap Capital™ to dynamic companies ready to go to market but in need of the next level of financial
and advisory resources to succeed. In addition to the core investment, Lacuna's principals work closely with
management teams to develop tightly focused go-to-market strategies, to accelerate revenue growth, and to
implement best-of-class operations that lead to exceptional successes.
Lacuna is also a key investor in technologically based start-ups Intuitect, the first and only integrated
toolset for IAs and UX designers, and Concept 3D, the leading authority in the creation and implementation
of high quality, cost effective 3-D designs.
About Balihoo
A Search Engine for the Advertising Industry
Balihoo is a vertical search engine for cross-medium ad opportunities enabling the quick and efficient discovery of
best-suited media. Primary features allow users to save searches, store contact and media information, and create &
share community knowledge through reviews and tagging features: all within the web-based application. The find, store,
and connect abilities intrinsic to the Balihoo tool will dramatically reduce the amount of time it takes to find the
right media and create effective media plans. Find more information visit Balihoo at www.balihoo.com. Media Contact:
Shane Vaughan, VP of Marketing, Balihoo
208.629.7520
svaughan@balihoo.com
www.balihoo.com
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