Local Marketing Automation Local Marketing Automation is the software and services that comprise a comprehensive solution for allowing distributed marketing organizations to seamlessly translate national strategies into local execution.
Built on a base of existing brand stature and CRM/Customer Data, Local Marketing Automation allows distributed marketers to bring enterprise marketing management and demand generation tools to franchise and dealer networks.
Balihoo’s Local Marketing Automation SolutionAs the industry-leading Local Marketing Automation technology and service provider, Balihoo enables enterprise-class marketing at the local level and gives national brands full visibility into all distributed marketing efforts. Balihoo’s Local Marketing Automation solution includes:  Brand-approved templates are instantly distributed by national marketing and easily customized by local marketers – across all marketing vehicles including direct mail, POP, TV, radio, online display, print and search engine advertising.
World-Class Ad Builder – learn more.
 Local affiliates can plan fully integrated marketing campaigns across all mediums from a single location. Alternately, local media experts can provide sophisticated research, analysis and planning services. Integrated Marketing Planning – learn more.
 Media and marketing activities are purchased directly in the system and implemented by a variety of industry-leading vendors. All media purchases are negotiated by highly-trained media professionals. Fulfillment & Media Placement – learn more.  National marketing has complete visibility into marketing activities at the local level including total spend, media selection and results reporting. Local marketers have easy access to all local marketing data and their comprehensive marketing calendar.
Complete Reporting – learn more.
Local Marketing Automation BenefitsDirectly Increase Revenues – Improving the effectiveness and ROI of local marketing efforts will immediately increase local revenues. Additionally, a comprehensive Local Marketing Automation solution serves as key differentiators to drive franchise sales and dealer recruitment efforts.
Decrease Local Marketing Costs – Distribution and customization costs are dramatically reduced while local creative and production costs are virtually removed. Additionally, national purchasing power is leveraged across the base of affiliates which, along with professional media negotiation, reduces the net cost of media and fulfillment.
Reduce Marketing Complexity – A single platform to manage all marketing activities significantly reduces the marketing burden on local affiliates, freeing them up to better manage their business. Balihoo manages all back-end vendor relationships which relieves time pressure on distributed marketing organizations.
Maintain Brand Integrity – Local Marketing Automation enables national marketing organizations to maintain brand integrity while enabling their affiliates to effectively drive local demand generation. Consistent back-end vendors across the dealer network ensures quality remains consistent and accurately represents the brand.
Contact Balihoo today to learn more about how to seamlessly translate your national strategies into effective local execution. Request a Live Demo
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