Balihoo Marketer Edition

Balihoo Marketer Edition is a web-based software application that provides national franchisors and co-op marketers and agencies complete control by centralizing the management and implementation of all marketing activities at the local level.  Balihoo’s web-based marketing platform is a branded environment that streamlines the process by which local affiliates access corporate-approved creative and launch demand generation campaigns across all mediums.  Balihoo Marketer Edition delivers:

• Lower marketing costs by consolidating the spend across the network of local affiliates and aggregating their buying power to drive down prices of advertising space, demand generation activities and in-store collateral. 
• Greater corporate visibility into all marketing activities at the local or regional level.
• Improved effectiveness of local marketing by providing simple customization of corporate-approved creative and proven, easy-to-implement marketing activities across all mediums that enable local affiliates to quickly and easily implement demand generation programs that are in concert with the national brand.   

Built upon Balihoo’s AnyMedia™ Database containing a vast collection of media properties spanning all mediums, the Balihoo Marketer Edition provides franchisors and co-op marketers and their agencies multiple tools to take their local marketing efforts to the next level:
 
Centralized Creative Asset Management – Store logos, POP in-store material, photography, package designs, ad layouts, collateral material, audio, video or any other digital file. Balihoo Marketer Edition makes digital assets easy to access and download - ensuring brand consistency, reducing costs, and increasing productivity.

Full Creative Customization – Dealers can quickly and easily on-the-fly customize all stored creative assets for usage in their local market.  Add custom photos, logos, copy, pricing, video/audio and other variables to corporate-approved creative to create market-ready materials on the fly. 

Media and Marketing Planning – Plan local media and marketing activities within an eighteen month window with a simple, calendar-based utility giving single-view visibility into the complete plan. Planning can be done within the tool by the dealer or by an authorized third-party service provider. 

Media and Marketing Buying – Full implementation, media buying and creative trafficking of all approved plans is handled seamlessly by your chosen authorized service provider.

Direct Marketing Engine –Complete direct marketing engine for planning and implementation of direct mail and email campaigns that leverage national pricing rates at the local level.

Mailing List Services – Upload or purchase mailing lists and manage all existing customer lists. Plan and implement targeted direct mail and email marketing campaigns targeting customers at unique stages in their buying cycles. 

Reporting – Complete visibility into marketing activities at the local, regional or national level including total spend, media selection and results reporting.    

To learn more about Balihoo Marketer Edition, contact us.