Balihoo Launches ‘Balihoo Publisher Edition’ to Help Media Sellers Increase Revenue and Decrease Costs

Web-based application allows media owners to position and sell the full breadth of their cross-media inventory directly to media buyers through a publisher-branded portal

Boise, ID; July 31, 2008 – Balihoo, the leading provider of advertising productivity tools that dramatically streamline the media buying process across all media types, announced today the launch of ‘Balihoo Publisher Edition,’ a web-based application that allows media owners and publishers to offer their inventory directly to media buyers through a publisher branded portal.  Balihoo Publisher Edition also provides publishers with tools for creating cross-medium and segment specific advertising bundles that improve the efficiency of the media sales process and help media organizations increase revenue and margin by increasing the percentage of their inventory that is sold directly to advertisers. Balihoo Publisher Edition is available immediately.

Media owners and publishers using Balihoo Publisher Edition can provide existing and prospective media buyers with advanced search and campaign management tools that make it easier for buyers to find advertising opportunities that match their specific campaign goals.  Delivering self service tools into the hands of media buying organizations through Balihoo Publisher Edition provides publishers with the following benefits:

• Increase percentage of direct sales of inventory.  Driving more inventory through a direct sales model, instead of through third-party sales channels, gives media sellers greater control over their brand and pricing while avoiding high sales commission rates.
  
  
• Sell to a broader base of media buyers.  By providing an automated, self-service environment in which to buy their advertising inventory, Publisher Edition allows media sellers to service a greater number of media buying customers that were previously considered “too small”. 
  
  
• Improve direct sales efficiency.  By automating the administrative functions in the media transaction workflow and enabling self-service of repetitive buys, Publisher Edition frees sales rep time to focus on high-value, high-margin strategic sales efforts. 
  
  
• Facilitate incremental buys from existing customers.  By providing a self-service portal with their pre-negotiated rates built in, Publisher Edition makes it easy for your existing customers to use end-of-quarter budgets or meet urgent product launch needs quickly.  Additionally, configurable alerts sent to customers make them aware of the availability of new inventory or special pricing on remnant inventory. 

Balihoo Publisher Edition complements Balihoo Agency Edition, launched in June 2007.  Designed for media buying organizations, Balihoo Agency Edition provides media buyers with one central location for media research, planning, knowledge sharing, and communicating directly with media sellers.

“We formed Balihoo and launched Balihoo Agency Edition over a year ago with the goal of bridging the media fragmentation gap between buyers and sellers that has completely disrupted the traditional ad-buying model,” said Pete Gombert, Balihoo’s founder and CEO.  “With today’s launch of Balihoo Publisher Edition, we’re moving toward closing the gap by providing media sellers with the tools they need to promote and sell the full breadth of their cross-medium advertising vehicle portfolio.  Balihoo Publisher Edition provides publishers exactly what they need in these challenging media sales times by increasing revenues, decreasing overall cost-of-sales and providing significantly improved customer service to their media buying customers.”

Contact Balihoo directly to learn more about Balihoo Publisher Edition.

About Balihoo
Balihoo (www.balihoo.com), based in Boise, Idaho, is the leading provider of advertising productivity tools that dramatically streamlines the media buying process, allowing media buyers and sellers to shift more time from administrative work to high-value, strategic efforts.  This combined efficiency results in better media plans, increased sales and an overall greater return on invested time and resources.

Media Contact
Tom Francoeur
Topaz Partners for Balihoo
781-404-2405
tfrancoeur@topazpartners.com

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