Balihoo Reveals More Information about its Highly Anticipated Media Search Engine
BOISE, Idaho – March 1, 2007 - Balihoo Inc., a company building a specialized search
engine for the advertising industry serving media planners, buyers and owners, recently
unveiled more information on its forthcoming product in a refined front-end website
available at www.balihoo.com.
The new interface provides enhanced information on the search engine application and delineates
benefits of the Balihoo product as it pertains to media buyers, media owners, and the media
industry at-large. Moreover, disclosed is the Find, Organize, Connect concept of the Balihoo application.
These features will allow users to save searches, store contact and media information, and create
and share community knowledge through reviews and tagging features: all within the web-based application.
"This new site represents a major step forward in sharing the many benefits of our solution with the
media community. Our team of media experts has been hard at work building the solution, and we are excited
to provide more detail about the Find, Store, and Connect features that we anticipate will provide significant
value to media planners and buyers," said Vince Martino, the Chief Operating Officer at Balihoo, Inc.
The new website also provides information on the Balihoo Demo program currently being conducted with a select group
of advertisers and media buying firms. Although access to the Balihoo Demo is restricted to Beta program members,
visitors can view a presentation highlighting the features of the media search engine.
The Balihoo solution will be broadly available to the media buying and planning community in mid-2007. You can sign up now to receive updates on Balihoo's progress or to be considered for the Beta program.
About Balihoo
A Search Engine for the Advertising Industry
Balihoo is a vertical search engine for cross-medium ad opportunities enabling the quick and efficient discovery of
best-suited media. Primary features allow users to save searches, store contact and media information, and create &
share community knowledge through reviews and tagging features: all within the web-based application. The find, store,
and connect abilities intrinsic to the Balihoo tool will dramatically reduce the amount of time it takes to find the
right media and create effective media plans. Find more information visit Balihoo at www.balihoo.com.
Media Contact:
Shane Vaughan, VP of Marketing, Balihoo
208.629.7520
svaughan@balihoo.com
www.balihoo.com
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