Balihoo Publisher Edition

Balihoo Publisher Edition is a web-based application that enables media owners and publishers to position and sell the full breadth of their inventory directly to media buyers and advertisers. 

Built upon Balihoo’s AnyMedia™ Database containing a vast collection of media properties spanning all mediums, the Balihoo Publisher Edition provides media owners multiple tools to expand their direct sales:
 
Search Engine – Through a powerful and intuitive search algorithm, the Search Engine in Publisher Edition provides numerous ways for users to find the perfect properties for their campaigns.  Once a property is selected, media buyers can drill down to see vehicle-specific data including geographic coverage, audience data, contacts, media kits, demographics, ad and sales information, reviews and more.  The Search Engine also provides additional recommendations based upon the specific properties selected in an effort to drive more campaign dollars to the publisher.

White Label Portal - Media owners and publishers can present their discreet set of offerings to their customers through a dedicated, branded portal that is elegant and user-friendly. Balihoo Professional Services is available to help customize the look and feel of each portal making it unique and consistent with each owners brand.

Media Bundling Tool - Media Owners can create customized bundles that address the targeted needs of their customers.  The tool also supports the quick creation of Run of Network (RON) and Run of Site (ROS) bundles as well as cross-medium bundling.

Alerts - Media owners can send mass emails to all or a select group of customers notifying them of the availability of remnant, standard or premium inventory. 

Notifications - Customers can opt-in to receive notifications of changes to price, placement or status of selected media vehicles.

Reporting and Analytics - This section includes tools to track customer activity on the portal as well as the efficacy of customized pricing and bundles.

Admin Console – The admin console enables those with admin rights the ability to create new inventory, regulate buyer access and pricing, input special pricing, change inventory status, create bundles and initiate Push Inventory Alerts.

Sales Console - Sales reps with access rights can setup customer-specific pricing, review and allocate inventory, manage insertion orders and facilitate the execution of purchases.

Accounting Interface – Full integration with your existing accounting systems.

Inventory Management – Manage all ad inventory within the tool or interface directly with your existing inventory management systems.

To learn more about Balihoo Publisher Edition, contact us.